What to put on a cleaning business website
Updated 21 October 2026
Most people who land on a cleaning company’s site want an answer to “do you cover my area, and roughly what will it cost?” The faster your site answers that, the more enquiries you get.
Answer the first two questions
- The areas or postcodes you cover, near the top of the page.
- Prices, or at least a starting price per visit or per hour. An instant estimate (bedrooms, bathrooms, extras) works even better.
Services, clearly separated
- Regular home cleaning, deep cleans, end-of-tenancy, office cleaning: whichever you actually offer.
- What is included in each, room by room. People compare these lists.
- What is not included, so there are no surprises.
Trust
- Insurance: say that you hold public liability insurance, if you do.
- Vetting: if your cleaners are DBS checked, say so.
- Who supplies products and equipment, and whether you can use eco products.
- Reviews, only real ones, with a link to where they were left.
Booking
- A short quote form: postcode, property size, type of clean, preferred day.
- A phone number that is answered, or clear response times.
- An FAQ: keys and access, pets, cancellations, what happens if something is missed.
A site that does this already
Spotless is a cleaning company template with an instant price estimate, a room-by-room checklist and a postcode checker, in light and dark mode.
Questions
- Should a cleaning company show prices online?
- Yes, even if only as “from” prices. Visitors who cannot find a price often leave without asking.
- What pages does a cleaning website need?
- For a small company, one well-organised page is enough: services, areas, prices, trust details, FAQ and a quote form.