Website guides

Plain checklists for what your website needs, written for the kind of business you run.

• App Store support URL and privacy policy: what Apple requires

  What App Store Connect needs for the Support URL, Privacy Policy URL and Terms of Use, what each page must say, and the rejections that come from getting them wrong.

• What to put on an app landing page: a checklist

  A practical checklist for an iPhone or Android app landing page: the one-line pitch, screenshots, the App Store badge, pricing, and the support and privacy links reviewers look for.

• What to put on a therapist website: a checklist

  What a counsellor or therapist website needs so the right clients get in touch: who you help, your approach, fees, qualifications, what the first session is like, confidentiality and booking.

• What to put on a cleaning business website

  A checklist for a cleaning company website that turns visitors into bookings: services, areas covered, prices or an instant estimate, insurance, what is included, and a quick quote form.

• How to make a website for your small business without a designer

  A plain guide to getting a good small business website live yourself: what pages you need, what to write, domains, and when a template or a site builder is the right choice.