What to put on a therapist website: a checklist
Updated 21 October 2026
People looking for a therapist are often reading your site at a hard moment. They want to know three things quickly: can you help with what I am going through, what is it like to work with you, and how do I take the first step.
This checklist is written with UK private practice in mind, but most of it applies anywhere.
Who you help and how
- Who you work with (adults, couples, young people) and the issues you see most, in plain language.
- Your approach (for example person-centred, CBT, psychodynamic, integrative) and what that means in practice for a client.
- Whether you offer sessions in person, online, by phone, or a mix, and where you are based.
Trust and credentials
- Your qualifications and your professional body membership, such as BACP, UKCP or, for psychologists, HCPC registration. Link to your register entry if there is one.
- A short, warm “about me” with a real photo.
- Confidentiality: what it means and its limits, in a sentence or two.
Practical details
- Fees, session length and how often people usually come. Mention any concessions or a free first call.
- What happens at the first session, step by step.
- Your availability, roughly (for example weekday evenings).
- Your cancellation policy.
Getting in touch
- One clear way to book or ask a question: a short form, an email address or a booking link.
- A line saying you are not an emergency service, with crisis contacts such as Samaritans (116 123 in the UK and Ireland).
- A privacy notice. Enquiries can contain health information, which UK GDPR treats as special category data, so say how you store and protect it.
Design that helps
Calm colours, plenty of space, readable text and nothing that flashes. Make it work well on a phone, and make it accessible: many people browse with larger text or a screen reader.
Haven is a one-page therapist site built around this checklist, with fees, what to expect and a gentle booking form, in light and dark mode.
Questions
- Should I list my fees on my website?
- Most clients prefer to see them. It saves an awkward first conversation and filters out enquiries that will not go ahead.
- Can I use client testimonials?
- Professional bodies generally advise caution with testimonials in therapy because of confidentiality. Check your body’s ethical framework before adding any.